The single attracted much attention as YG Entertainment released various teasers alluding to a mystery artist. Fans were elated to find out that BLACKPINK was to collaborate with Selena Gomez.
When the music video was released, it surpassed 100 million views on YouTube in just 40 hours. BLACKPINK and Selena Gomez participated in online interviews after the single was released to introduce their song and share about their experience of working with each other. Selena Gomez was interviewed by Elle magazine in their latest issue and the singer spoke in detail about her experience collaborating with the K-pop girl group.