With today’s release of her first Spanish language single in nearly a decade, ‘De Una Vez,’ Selena Gomez is sharing a new side of herself. The song’s title roughly translates to “at once,” and within the lyrics, Gomez delves into themes that are all too relatable. Heartache and spiritual growth have always made for great songs, and the tale told through ‘De Una Vez’ has resonance no matter what language you speak. “[It’s] such a beautiful song and I think it has a very powerful meaning behind it for anyone who has had their heart broken,” says Gomez. “We all have the pain and the scars from various experiences we go through in life, but it’s really how we heal ourselves. Not only is it about leaving the past behind and forgiveness, but more importantly, it’s also about strength, moving forward, and starting your next chapter.”
As the song pushes Gomez into new territory, she wanted the corresponding visuals to be impactful. The project needed to be handled by directors with a deep connection to the material. “If I was going to completely immerse myself into a project inspired by Latin culture, I wanted to work with native Spanish speaking creators,” says Gomez. Husband and wife team Tania Verduzco and Adrian Perez, a.k.a. Los Perez, proved ideal creative collaborators. Hailing from Mexico and Spain, respectively, the versatile pair met while studying film in Barcelona and have in the last decade created commercials for everything from Pepsi to Candy Crush. To tell the story of ‘De Una Vez,’ they sought to create an emotional journey. “We thought that the song had a sincere and personal message, more of the woman than the artist,” says Verduzco. “We had to bring that to light [because] it’s a song about a mature woman healing a wound, leaving the past behind, and entering into a new chapter.”
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